The most popular social network today is Facebook. Social media marketers admit that Facebook is indeed an obsession for many users, with over 50% of all users actively accessing the site multiple times every day.
We often rely on mass media to give us information on what to buy and what not to buy, but with the creation of the like/dislike features, Facebook can bring the right customers for the right business. This shift means that marketers today redirect a significant proportion of their marketing budget to social media marketing strategies. A Social media marketing strategy is an effective tool to spread information and messages worldwide that will work well for online businesses both locally and globally.
The largest social media site in today’s environment is Facebook. If you are trying to attract the attention of today’s retail consumer, you need to have a Facebook presence.
Facebook – an effective social media marketing strategy
With over 700,000,000 members, 10% of the World’s population, Facebook is an effective and growing venue for organisations to gain and expand their online business.
According to Nielsen, there were 135,700,000 US consumers who accessed Facebook during March 2011 and they spent an average of 6 hours and 35 minutes on Facebook compared to the average 1 hour and 21 minutes spent on the Google search engine.
Facebook interaction is not only good for social networking but a conducive place to promote and advertise your business, provided it is done in an effective way.
There are a number of ways to attract Facebook users to your brand, including:
- Facebook Ads.
Facebook Ads can be purchased to target a specific demographic, location, interest, birthday, education, job description, etc. Featured ads appear on your connection’s account news feed while the marketplace ads appear with other ads on the profile page.
Facebook’s ability to target the ideal prospect with offers that are suited specifically for them is a major benefit.
- Fan Pages
Creating a Facebook fan page can help you attract prospective clients. As an individual you have your personal account but as a business it’s best if you use a Facebook fan page. There are a number of ways in which to attract users on your page including Facebook ads and giving away free rewards to those that hit the like button.
Once you have your presence on Facebook it is important to coordinate your marketing across other Social Media platforms and include you corporate website and blog. Any Social Media Marketing Strategy can massively accelerated through the effective use of Facebook.
