Ever wonder why you’re social media marketing strategy never meets the expectation that you are looking for? Maybe you’re doing it in the wrong way. We are now living in the era of Web 2.0 so it’s time to adapt your marketing strategy suit.
Here are 5 reasons why most social media marketing strategies fail. If you recognize some traits it’s a high time to for you to change your strategy and learn to move forward by applying new effective rules for better results.
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Social media is about interaction and not automation. Too many people expect to get great results with automated interactions. Sure you can automate some things, but make sure that what your writing creates a conversation among people and that you directly interact with the people you are connected with.
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Treating Social bookmarking like web directories. Social bookmarks are not link directory submissions. Don’t assume that social bookmarking sites are the directories of web 2.0 – their functions are different.
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Shouting with no intent of listening. When you start marketing your business remember that it is not about you, it’s about addressing what your target audiences needs and wants. Listen to them and start marketing the things that they desire. If you do that your business will be a relevant and potential customers will increase.
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It is better to give… SEO is all about receiving whereas social media is all about giving. You need to give to be able to receive. People buy from people they know, like and trust, if the people have had your attention, something that has value to them, information, recommendations or feedback, they are willing to listen to you and also to give.
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It’s not about the design. Many Social media expert doesn’t think that design matters however it’s not true. The web design matters as wells as the appropriate allocation of keywords prominently. Potential customers will leave immediately if they don’t like the design of your website. You have to make sure that your design is reader friendly and can be easily navigated.
Remember that social media marketing needs an efficient strategy as it becomes an important component for modern businesses in achieving profitable marketing plans.
