A coherent social media marketing strategy should be an integral part of your business growth strategy, so whether you run a sole trader business or work in a big company you’ll need a social media strategy for 2012. A lot of businesses now are engaging their audience and target customers in Twitter, Facebook, Google+, YouTube and other networks through the use of social media.
Here are some tips that you can use to boost and manage your social media marketing strategy for 2012.
1. Claim your name – because social media doesn’t only mean you use Facebook and Twitter. Make sure you are taking advantage of any directories available on the websites of any professional associations you belong to this can enhance your website visibility on the web.
2. Set a clear goal and realistic objectives– Decide what results you can measure and what you want to do with your social media. Do you want to entertain customers or increase your sales? Set up a plan on how you can meet those objectives and make sure you assign the proper resources to it.
3. Measure the results. Make sure you track your business engagement. It is important so that you can trace which strategy works best and which strategy you can do without.
4. Create a web presence. Exhaust all the networks you know to create a web presence. Be present wherever your target audience is likely to hang out online.
Always remember that if you are making any kind of an effort on social media where you weren’t making one before, you will see results. Just make sure to measure results so you can evaluate and use the data to plan for the succeeding year. For more information please click here.